The Elderberry Wine Company
The Elderberry Wine Company is a winery owned and operated by 360 Farms, who makes specialty wines for health-conscious moms and those who prefer natural alternatives to pharmaceutical products.
We explored several color palettes throughout the design process. Each color represents a specific member of The Elderberry Wine Company’s selection. The final palette highlights a unique quality of each specialty blend.
The Elderberry Wine Company inherited the brand fonts of its parent company, 360 Farms. Pairing Bodoni* 11 with Montserrat Semibold offered a reliably elegant, modern way to communicate on wine labels, signage, and in digital environments.
The design element below the wordmark offered creative applications in patterns and on packaging. The illustrative icon ties the mark together and uniquely distinguishes The Elderberry Wine Company from competition.
The familiar colors, distinct seal, and bold design helped make the debut of The Elderberry Wine Company a huge success.